A new commercial has recently begun streaming on Hulu, just in time for Halloween. It features a kid and his mom looking in a mirror at the Halloween costume we can assume she’s just finished making for him. She runs in to the other room to grab something, and part of his costume falls to the floor. The boy looks embarrassed already at his impending Hallow’s Eve shame. The solution? Target. “Ding!” theÂ ad chimes as a wide shot of a kid wearing Target’s newest Iron Man movie-approved costume appears on screen.
I have a bit of a problem with people who make fun of me for crafting. Just last week, I was working on a craft for my job in a library marketing department, and two co-workers in a row gave me crap for it! “Aren’t you a little old for that?” and “Looks like you’re putting those kindergarten skills to work.” Both parties who said this to me are friends, but what they said still illustrates the issue at hand.
The Target ad has mainstreamed negative perceptions of crafting. Thanks, Target. Here’s a little of what’s wrong with the picture they paint:
- The “bad” homemade costume isn’t atrocious. The touch light chest piece is actually really clever! It’s just attached poorly. The flashlight strapped to the kid’s forearm could easily be smaller, and more time could have gone in to the mask.
- The implication that you’re a bad mom if you try to make your kid’s costume is ridiculous. I might caution against attempting a full Iron Man costume if you’re a first-time crafter, but don’t believe Target when they show that disappointed look on the kid’s face in pictures 3 and 4. Homemade costumes, when done right, are of significantly higher quality than the thin polyester nonsense of store-bought costume.