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How to: Brand Your Wedding

February 25, 2011 Leave a Comment

Fiance and I at Sweetie-licious Pie Pantry. ©2010 Trumpie Photography

As my wedding draws nearer, I am kept busy with all sorts of last minute crap that makes me really, really glad I kept on top of things. The one project I completed a little later than I’d hoped was designing my program, placecards, placemats and thank you cards.

Exhibit A

When my fiance and I started talking about marriage two years ago, I started paying more attention to the DIY wedding posts that showed up on my favorite blogs every spring and summer. One particular blog post from Craftzine was really the starting point for me as far as developing my wedding vision. It was a tutorial on how to Make Your Own Wedding Emblem. Branding one of the most important events in one’s life might sound strange, but hear me out.

Exhibit B

The tutorial from Craftzine outlines how to make a single color emblem using graphic design software. It’s such a great idea – you can use it on a ton of things to make your wedding feel really cohesive. I made an attempt at making an emblem all on my own, but failed. I’m not super skilled in the graphic design arena and made something that looked like a cheap diner logo (exhibit A). Luckily, I have an excellent designer friend who was willing to help design me an awesome emblem based on my crappy attempt (exhibit B).

Once I had the emblem and raw copies of the art used to create it, I went to town customizing my wedding website and designing placemats and placecards, programs, tattoos, and thank-you cards for the wedding. Since I had a very strong emblem as the foundation for my wedding look and feel, everything from the items I designed to the crafts I made for the big day feel like they all go together.

Basically, I recommend you think about what you want your wedding theme to be and talk to a graphic designer about developing your initial emblem  if you aren’t comfortable with or capable of creating it  yourself. If your wedding is more than 8 days away, you could download free design software and start teaching yourself how to use it. Since I designed most of the items for my wedding myself, I ended up saving a lot of money. I realize I’m lucky to have a friend who was willing to help me design our emblem as well as help me when it came time to choose a local printer and get all of my print pieces made. If you find a designer you trust and are up front about what you will need help with (in my case, laying a conceptual foundation and helping with printers), they will be honest with you about their willingness to take you on as a client.

Any designers out there think this is too much to ask? Let me know in the comments. :)

Filed Under: DIY Wedding, How-to Tagged With: branding, crafts, emblem, graphic design, wedding

About Heidi

Heidi Gustad is a craft book author, designer & creator specializing in yarn crafts like knitting, crochet, latch hook & macramé. Her first book, Latch Hook: 12 Projects for the Modern Maker, is out now.

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Heidi Gustad from Hands Occupied / Craft Book Author and Knitting, Crochet, Latch Hook and Macrame Designer

Hi! I’m Heidi (she/her/hers), a craft book author & pattern designer specializing in knitting, crochet, latch hook & macrame. Really anything with yarn! ❤️  My work combines vintage and modern design elements, featuring bold colors and graphic motifs.

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Learn how to do the magic loop method for knitting Learn how to do the magic loop method for knitting in the round in 90 seconds. / Using the magic loop allows knitters to work in the round with a single, long circular needle at a range of circumferences. 
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For a longer, full-width & more detailed overview of magic loop knitting, check out my u2be & b1og, the 🔗🔗 are where you’d think. 🧶
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Since it won’t be clean for long, swipe to see w Since it won’t be clean for long, swipe to see what my home studio looks like these days. Nothing will ever quite be like the old Hands Occupied Studio, but I’m pretty pleased with how I shoehorned everything in this space. Function over form + a layer of yarn cuteness-meets-chaos is how I’d describe my creative space needs. 😆 When I was still renting the studio, those needs included “doesn’t rain suspicious brown water from a crack in the ceiling for a year,” so this is an improvement! 😆
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For a time lapse of the studio organizing and tszuj-ing process, scroll down a couple posts on my feed. (There’s also a video or two featuring the old studio if you’re curious.) Happy June, friends! 
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Who doesn’t love magic loop knitting? Who doesn’t know what it is? How about when circular needles were invented?
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In todays new bl0g post + video tutorial, you’ll learn about the magic loop method for knitting in the round, how to do it and why to use it, and when it came to be. The 🔗 is in my b1o. 🧶 
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Finally organizing & putting the finishing touches Finally organizing & putting the finishing touches on my home studio. After losing my studio space last fall, it’s feels really great to *occupy* this new space all the way. 😉
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I started by removing general clutter & returning straggler supplies from various WIPs, videos & design deadlines to their homes. Next, I hung a third peg board in the space - this one is mostly for display and less for organizing tools or projects. For the first time ever, I’m displaying projects from my book, plus a couple other faves. (The best thing about designing more yarn crafts besides knit & crochet is that I have some really fun -and delightfully pettable 😆- samples around.) I finished by adding a square dowel to my small supply storage tower to keep it from tipping over, plus re-arranging and de-cluttering the closet. 
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This cleaner space already has me feeling so much more creative and less overwhelmed. Now to find a safe spot in the basement for the tower of project samples in Rubbermaid tubs I liberated from my WIPs closet. Also why are there five?! 
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Here’s to keeping it clean for a few weeks! 🧶 
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It’s a disaster in here and my video microphone It’s a disaster in here and my video microphone isn’t cooperating, but it could be worse! How’s your day? 
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